Owney’s Rum is a craft spirit from New York City. All Good has been working with Owney’s since its inception in 2012.

Early in the pandemic in 2020, we began working with Owney’s on repositioning the brand. In short, our mission was to usher it from an animated, fantasy-driven concept, to a more grounded, authentic, true-to-itself New York City concept. Music to our ears. To celebrate, we wanted to share a bit of a teaser on social: a visual and sonic montage of elements that make up the streetscapes in the world of Owney’s Rum.

The video was cut during the height of the pandemic using a mix of footage we managed to capture on the ghostly streets of New York and archival footage from more lively times. All Good also scored the song for the video, our first official venture into the world of sound design.