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Sidekick is a funky new bakery in the DC area serving some truly wild pastries.

Project Scope:


Project Summary

All Good was approached to create a photography campaign for the launch of Sidekick’s flagship location in Ballston Quarter. The challenge was to curate set designs based on their pre-conceived visual identity, chock full of colorful patterns and odd illustrations. To bring everything to life, we recreated the patterns out of cut and glued construction paper, we hand-painted wood balls and slats, we made ceramic molds of hands, etc. These are the results.

All Good 
316 Dean St. / 3rd Floor
Brooklyn, NY 11217


Established in Brooklyn, NY in 2014.

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