Sidekick is a funky new bakery in the DC area serving some truly wild pastries.
All Good was approached to create a photography campaign for the launch of Sidekick’s flagship location in Ballston Quarter. The challenge was to curate set designs based on their pre-conceived visual identity, chock full of colorful patterns and odd illustrations. To bring everything to life, we recreated the patterns out of cut and glued construction paper, we hand-painted wood balls and slats, we made ceramic molds of hands, etc. These are the results.