Creative Direction
Stick to the Script
When prompted with
branding a film-themed café, our first concern was making sure we avoided
gimmicks and clichés. No one needs a Universal Studios coffee shop in lower
Manhattan. With that in mind, we decided to focus on gaining inspiration from
the pre-production side of the business, before trucks and tripods or crews and
cameras: scriptwriting.
The result is heavily
over-copied paper, coffee stains, scribbled handwritten notes and markings,
type layouts designed to resemble screenplays. We incorporated color inversion
(white paper, black type / black paper, white type) to symbolize the “night and
day” grind that professional creative writing often demands.
Established in Brooklyn, NY in 2014.
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