Stick to the Script
When prompted with branding a film-themed café, our first concern was making sure we avoided gimmicks and clichés. No one needs a Universal Studios coffee shop in lower Manhattan. With that in mind, we decided to focus on gaining inspiration from the pre-production side of the business, before trucks and tripods or crews and cameras: scriptwriting.
The result is heavily over-copied paper, coffee stains, scribbled handwritten notes and markings, type layouts designed to resemble screenplays. We incorporated color inversion (white paper, black type / black paper, white type) to symbolize the “night and day” grind that professional creative writing often demands.