![](https://freight.cargo.site/t/original/i/be07c169eba7ac226c6afda44ad982bdd586ae13306d5cf3b6fccbaf5803c6cf/Ra-Ra-Rhino_Logo-by-All-Good-NYC_Red.png)
Creative Direction
Tropical Funk
The creative
direction for Ra Ra Rhino is playful and vibrant with an animalistic energy. Our goal was to create a brand that was transportative—equal parts Jumanji and Scarface with a sprinkle of Bushwick fairy dust. This plays out through a visual identity featuring wonky type, an electric color pallete and a variety of logomarks that make their appearance when the time is right.