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Creative Direction

Tropical Funk

The creative direction for Ra Ra Rhino is playful and vibrant with an animalistic energy. Our goal was to create a brand that was transportative—equal parts Jumanji and Scarface with a sprinkle of Bushwick fairy dust. This plays out through a visual identity featuring wonky type, an electric color pallete and a variety of logomarks that make their appearance when the time is right.   

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