Graphic Design & Photography
Casual Funk
Palmetto has a simple yet effective visual identity. A set of abstract
hand painted illustrations are the star of the show, accompanying a wonky, yet
structured, chunky sans-serif that is accented by a casual and funky handwritten
script. A warm and earthy color palette and a keen eye for texture bring these
elements to life throughout the physical and digital space.
The photography is
soft and grainy, maintaining the earlier mentioned patina of the city while
capturing the vibrant cocktails and plates with a relaxed elegance.