Graphic Design & Photography
Palmetto has a simple yet effective visual identity. A set of abstract hand painted illustrations are the star of the show, accompanying a wonky, yet structured, chunky sans-serif that is accented by a casual and funky handwritten script. A warm and earthy color palette and a keen eye for texture bring these elements to life throughout the physical and digital space.
The photography is soft and grainy, maintaining the earlier mentioned patina of the city while capturing the vibrant cocktails and plates with a relaxed elegance.