Creative Direction
The Balance
Palmetto faced a tough business challenge: how do you open an easy-going, West Coast meets Mediterranean concept
on a gritty Bushwick block without looking silly? The answer is in the details and the balance.
The creative direction for Palmetto maintains and celebrates the patina of New
York while drawing inspiration from art, design, and music from Léon to Lisbon,
Madrid to Marrakech.
Established in Brooklyn, NY in 2014.
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