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Packaging Design

When Owney’s launched in 2012, the brand narrative revolved around Owen “Owney” Madden, a prolific New York City gangster of the 1920s. The bottle, a custom mold based on vintage rum bottles, is of the same era.  Owney’s packaging has been featured in The New York Times, Forbes, and New York Magazine and earned design awards from The San Francisco Spirits Competition and Applied Arts Magazine. It was also featured in Lürzer's Archive 200 Best Packaging Designs.

Since the first iteration of Owney’s Original (above), we’ve created a handful of new bottles and labels. Below you’ll find the purple-bottled Owney’s Caribbean Blend, as well as Owney’s Overproof, a limited edition featuring a gold foil wrap. 

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