Owney’s Rum is made with blood, sweat, tears and lots of heart by female distiller and New York City native Bridget Firtle. Inspired by the entrepreneurial spirit of Owen “Owney” Madden. Owney’s New York City Rum is a complex white rum full of character with premium qualty ingredients. When Bridget started Owney’s in 2012, it became the first rum distillery in New York City since Prohibition.

All Good has been working with Owney’s since its inception in 2012. Over the course of the past decade we have handled everything for the brand from packaging to photography campaigns, murals, social, mixology videos and more.

Below is a summary of our work on Owney’s over the years.

Project Scope:

Positioning
Marketing Strategy
Visual Identity
Packaging
Content Creation
Collateral
Digital