Naming & Positioning
The name is a nod to the Viennese Secession, a radical arts movement that began in Vienna around the turn of the end of the 19th century. Amongst the founders of the movement was Koloman Moser, a prolific artist who excelled in an array of mediums from graphic design to painting to fashion and interior design.
One of the many avant-garde concepts promoted by the group was the idea of total art—uniting artists from a variety of disciplines and creative fields to work symbiotically. As a restaurant is generally the sum of many parts/artforms (culinary, hospitality, design, etc.), we used total art as a foundational way of thinking about and crafting the brand.