Creative Direction

Drinking Institution

We sourced plenty of inspiration for Bar Americano from vintage aperitivo bars and brasseries while keeping focus on what it means to dress the part of a New York City drinking institution. Our goal was to develop a visual identity that was timeless—just as 2022 as 1962 or 1922.

That said, the neighborhood of Greenpoint is changing and the competition is stiff, so attention to detail with a premium presentation were just as essential as keeping things approachable and understated.