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Creative Direction

Drinking Institution

We sourced plenty of inspiration for Bar Americano from vintage aperitivo bars and brasseries while keeping focus on what it means to dress the part of a New York City drinking institution. Our goal was to develop a visual identity that was timeless—just as 2022 as 1962 or 1922.

That said, the neighborhood of Greenpoint is changing and the competition is stiff, so attention to detail with a premium presentation were just as essential as keeping things approachable and understated. 

All Good 
316 Dean St. / 3rd Floor
Brooklyn, NY 11217


Established in Brooklyn, NY in 2014.
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