The Rotating Bar
One of our favorite details from the branding was the occasional practice of a swapping the lettering for BAR. Done sparingly throughout some of the collateral, we felt it created a head turning moment and allowed for the logo to take on new personalities.
The vibe at Bar Americano is different at 4pm on Tuesday than it is on Saturday at midnight or Sunday at noon. It’s dynamic, always changing, and that’s reflected in the logo (sometimes).