The creative direction for Atlantic Social was inspired by nostalgic sports memorabilia, social clubs, secret societies and municipal design relating to the City of New York.

In addition to a cohesive set of seals and crests, we created a visual narrative around a set of mythical characters who gathered at ASC each night.

These characters: the Player, the Reader, the Captain, and the Madame—each from different backgrounds and places—served as a representation of diversity and a testament that even the most disparate of crowds can kick it together over beers.