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Creative Direction

Secret Society

The creative direction for Atlantic Social was inspired by nostalgic sports memorabilia, social clubs, secret societies and municipal design relating to the City of New York.

In addition to a cohesive set of seals and crests, we created a visual narrative around a set of mythical characters who gathered at ASC each night.
These characters: the Player, the Reader, the Captain, and the Madame—each from different backgrounds and places—served as a representation of diversity and a testament that even the most disparate of crowds can kick it together over beers.

All Good 
316 Dean St. / 3rd Floor
Brooklyn, NY 11217


Established in Brooklyn, NY in 2014.

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