![](https://freight.cargo.site/t/original/i/6f98e227374de4c0e3640a7c644ac6fb09581f1138bde8d8b8be1507c9ff66bd/All-Good-NYC_New-York-Pizza-Project_Branding-Graphics-62.png)
The New York Pizza Project is a coffee table
book documenting the heart and soul of New York City’s last authentic pizzerias
through photography and interviews, featuring an original foreword by New York
Times best-selling author Jonathan Lethem. After five years of field work and a
highly successful Kickstarter campaign, we designed and published this
full-color 192-page photography book, which is now carried in the MoMA Design
store, The Whitney Museum Store and Cooper-Hewitt Design Store, among others.
After self-publishing two editions and 4,000 copies, the book is currently out
of print for the time being while we focus on the next steps.
Project Scope:
Photography
Journalism
Book Writing & Design
Collateral
Marketing
Photography
Journalism
Book Writing & Design
Collateral
Marketing
![](https://freight.cargo.site/t/original/i/dde0c0e89825016831897a3c5e55e71f96ecc15d4446f3bef37b2d622e707908/the-new-york-pizza-project-j-and-v-pizzera-bensonhurst-interior.jpeg)
"I don't know. I'm at a loss for words. It’s hard to describe for me. For me, it’s just a memory, every time I come here. When I come here, I don’t feel like a yuppie living in Manhattan. I don’t feel like an investment banker. I don’t feel like a guy building a startup. I don’t feel like any of those things that I am. I feel like a kid from Brooklyn who’s visiting his parents and having a slice of pizza. And you know for $2, I’m gonna be transported back to where I grew up. So I come back here with my fiancée and I feel like I’m back here with one of the girls I dated from high school, gettin' a slice of pizza and having a coke."
David, EaterL&B Spumoni Gardens, Gravesend
![](https://freight.cargo.site/t/original/i/d140b26d05c4dcf50c7797364979986b0ea1e2c36816eafd18c367d33f846a40/the-new-york-pizza-project-carmines-original-pizza-greenpoint-maker-carmine.jpeg)
![](https://freight.cargo.site/t/original/i/d317d5f3e4f6ec9c50d9e80366203597973c5a08644b7cf8cf99aeaacc447403/the-new-york-pizza-project-stellas-pizza-chelsea-block.jpeg)
![](https://freight.cargo.site/t/original/i/be85a23afe8aa5c7f2d268e696af99585993e104f8c2ddb5a957421c48eb7780/the-new-york-pizza-project-johnnys-pizzeria-sunset-park-block.jpeg)
![](https://freight.cargo.site/t/original/i/94628c02d5ba598232dda391f61900554232623e7c616fa200dca62788b5de4c/the-new-york-pizza-project-pinos-park-slope-shop.jpeg)
![](https://freight.cargo.site/t/original/i/bff890d6fbdc30bd26a5a79e2598b120ab2ff2f51556b13a6c92842543e81eaa/the-new-york-pizza-project-fivos-pizza-washington-heights-shop.jpeg)
![](https://freight.cargo.site/t/original/i/9a4695aa0b70da4ad9de8f0112324ec89cd800a834a3a3ed91e5fd1f98cbaefb/the-new-york-pizza-project-ny-pizza-suprema-chelsea-anthony-eater.jpeg)
![](https://freight.cargo.site/t/original/i/7cc41f422ce55388b5ebb0478f229d50ac317b19a3b11cbe78557c0dfcb29fcf/the-new-york-pizza-project-sals-pizzeria-carroll-gardens-maker-john.jpeg)