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The Lost Draft is a coffee shop in Nolita with a cinematic twist. Inspired by the owner’s career in filmmaking, it’s an environment where writers and thinkers are encouraged to sip on a high-quality espresso and work on their dreams.

Project Scope:

Visual Identity
Collateral
Photography





Creative Direction

Stick to the Script 

When prompted with branding a film-themed café, our first concern was making sure we avoided gimmicks and clichés. No one needs a Universal Studios coffee shop in lower Manhattan. With that in mind, we decided to focus on gaining inspiration from the pre-production side of the business, before trucks and tripods or crews and cameras: scriptwriting.
The result is heavily over-copied paper, coffee stains, scribbled handwritten notes and markings, type layouts designed to resemble screenplays. We incorporated color inversion (white paper, black type / black paper, white type) to symbolize the “night and day” grind that professional creative writing often demands.



All Good 
316 Dean St. / 3rd Floor
Brooklyn, NY 11217

hello@allgoodnyc.com







Established in Brooklyn, NY in 2014.

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