Our Work       About      Contact       ︎

The Heights is a rooftop bar, located at the top of the Arlo NoMad Hotel.  With expansive views of the city, including the best view of the Empire State Building in all of Manhattan, The Heights offers guests the ideal place to grab a drink, hang out with friends, enjoy a slice of pizza, and take it all in.

Project Scope:

Visual Identity

Creative Direction

Above the Clouds

Midtown rooftop bars are, well, pretty basic. Our goal for The Heights was to flip that stigma and create something full of character and soul. The most important element: keep things NYC. The result is a black and white graffiti concept featuring handcrafted type and a playful series of illustrations depicting the city that never sleeps...above the clouds.

To complement the playful illustrations, we captured timeless black and white photography of the surrounding skyline to give guests a sense of the views they can expect when sipping drinks at The Heights.

All Good 
316 Dean St. / 3rd Floor
Brooklyn, NY 11217


Established in Brooklyn, NY in 2014.

© 2014-2024 All Good NYC