The Heights is a rooftop bar, located at the top of the Arlo NoMad Hotel. With expansive views of the city, including the best view of the Empire State Building in all of Manhattan, The Heights offers guests the ideal place to grab a drink, hang out with friends, enjoy a slice of pizza, and take it all in.
Project Scope:
Visual Identity
Collateral
Photography
Visual Identity
Collateral
Photography
Creative Direction
Above the Clouds
Midtown rooftop bars are, well, pretty basic. Our goal for The
Heights was to flip that stigma and create something full of character and
soul. The most important element: keep things NYC. The result is a black and
white graffiti concept featuring handcrafted type and a playful series of
illustrations depicting the city that never sleeps...above the clouds.
To complement the playful illustrations, we captured timeless black and white photography of the surrounding skyline to give guests a sense of the views they can expect when sipping drinks at The Heights.
To complement the playful illustrations, we captured timeless black and white photography of the surrounding skyline to give guests a sense of the views they can expect when sipping drinks at The Heights.
All Good
316 Dean St. / 3rd Floor
Brooklyn, NY 11217
hello@allgoodnyc.com
316 Dean St. / 3rd Floor
Brooklyn, NY 11217
hello@allgoodnyc.com
Established in Brooklyn, NY in 2014.
© 2014-2025 All Good NYC