The Benjamin is a contemporary homage to classic restaurant hangouts. Located in Hollywood, it’s a timeless, intimate bar and restaurant serving upscale takes on beloved American dishes.
Project Scope:
Visual Identity
Illustration
Collateral
Photography
Visual Identity
Illustration
Collateral
Photography
![](https://freight.cargo.site/t/original/i/d62747ed1df0cebcc05fbaa43f904f18e71871183b4f143f3818b066271db5f5/The-Benjamin-Hollywood_Photography-by-Nick-Johnson_rickronson-8.jpg)
![](https://freight.cargo.site/t/original/i/a5a48cd31763fa528626d47fb51a0e1eedac6b56be8c5489e8f378d1409290e2/The-Benjamin-Hollywood_Branding-by-All-Good-NYC-9.jpg)
![](https://freight.cargo.site/t/original/i/60692527fa3dc52eb5008b35b05da0bdcbc17492db9e8144026c7c2306121336/The-Benjamin-Hollywood_Branding-by-All-Good-NYC5.jpg)
![](https://freight.cargo.site/t/original/i/ae8018b701b4a69e5099e3d1af1fc984757270402b63a57ed1c2516c09c0c974/The-Benjamin-Hollywood_Branding-by-All-Good-NYC2.jpg)
![](https://freight.cargo.site/t/original/i/b43ce316383e7b7881e102cd2fc7b842d42ce90fdc77525572222af7c20ae84c/The-Benjamin-Hollywood_Photography-by-Nick-Johnson_rickronson-11.jpg)
![](https://freight.cargo.site/t/original/i/637463c6952c409b5e0307d6ba677f70e94dbf2863db9c706933bef2b1ee9a15/The-Benjamin-Hollywood_Photography-by-Nick-Johnson_rickronson-2.jpg)
![](https://freight.cargo.site/t/original/i/221ff93af01ff98de3ea1e52777547eb6808dc8f8baf1cccec2eb9f080c92091/The-Benjamin-Hollywood_Photography-by-Nick-Johnson_rickronson-18-2.jpg)
![](https://freight.cargo.site/t/original/i/efd2777956a4329786698dd25d4076ec50f05b4b38f8f5d8e0deb78113a518b1/The-Benjamin-Hollywood_Branding-by-All-Good-NYC7.jpg)
![](https://freight.cargo.site/t/original/i/50151fa6a36d52cde0b1ba62bf7e3fd5a0817f953e625f8d132aed90fd01b816/The-Benjamin-Hollywood_Portfolio_Logo-Spin.gif)
Creative Direction
Timeless Hollywood
When we were approached about branding for The Benjamin Hollywood, a new restaurant from Ben Shenassafar (aka Ben Hundreds) and Kate Burr, we all quickly coalesced around one word: timeless. The restaurant is an homage to classic American haunts around the country, intended to feel like it’s always been there and will always be there. That intention comes with a certain level of responsibility in executing the creative direction. Most importantly, we wanted people to feel welcome, at home, at ease. Like they’ve been there a million times.
The result of our efforts is a stunning, dynamic visual identity with a set of core elements that are classic enough to stand all tests of time. Led by a strong deco-inspired wordmark that’s paired with a 30s Hollywood-approved script, a letter B logomark made to be stretched, clean and crisp design layouts and a mix of beautiful illustrations in both watercolor and pen.
The result of our efforts is a stunning, dynamic visual identity with a set of core elements that are classic enough to stand all tests of time. Led by a strong deco-inspired wordmark that’s paired with a 30s Hollywood-approved script, a letter B logomark made to be stretched, clean and crisp design layouts and a mix of beautiful illustrations in both watercolor and pen.