Sandy Cove is a Sauvignon Blanc from Marlborough, New Zealand. It comes from certified sustainably farmed, select vineyards and has a balanced and elegant style while still packing the refreshing punch that makes it a classic representation of the region.
Project Scope:
Packaging Design
Market Research
Packaging Design
Market Research
Project Summary
A Successful Redesign
Sandy Cove was a redesign project. Their former label (left)
had brought them some success over the years, but the wine never seemed to live
up to its potential. Before beginning design, we dove headfirst into the world
of Marlborough Sauvignon Blanc to learn the ins and outs of the category,
research the competition, and develop a data-driven creative direction
strategy.
The result is a colorful, modern label that pops off the
shelf next to its competitors. Sales numbers for Sandy Cove have multiplied
since implementing the new design.
Established in Brooklyn, NY in 2014.
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