Rockaway is a line of canned sparkling water with functional benefits derived from powerful plants and adaptogenic herbs. The brand was founded by Queens native, Bridget Firtle, who aims to keep things true to Five Boroughs 24/7.
Project Scope:
Photography
Web Design
Photography
Web Design
Project Summary
All Good was tasked with creating the e-commerce website and
brand photography for Rockaway, a line of canned sparkling water with
functional benefits derived from powerful plants and adaptogenic herbs.
The photography is intended to encapsulate the essences of this New York City brand, melding the simultaneously serene and raw beaches of Queens with gritty street photography from around the city. We also shot an assortment of messy food scenes in our studio to capture the ingredients within each of Rockaway’s four varieties.
The photography is intended to encapsulate the essences of this New York City brand, melding the simultaneously serene and raw beaches of Queens with gritty street photography from around the city. We also shot an assortment of messy food scenes in our studio to capture the ingredients within each of Rockaway’s four varieties.
Established in Brooklyn, NY in 2014.
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