Ra Ra Rhino is an enigmatic cocktail bar in Brooklyn serving detailed drinks and good old-fashioned funky, tropical swank. Enter through the donut shop.
Project Scope:
Positioning
Visual Identity
Collateral
Photography
Positioning
Visual Identity
Collateral
Photography
Creative Direction
Tropical Funk
The creative
direction for Ra Ra Rhino is playful and vibrant with an animalistic energy. Our goal was to create a brand that was transportative—equal parts Jumanji and Scarface with a sprinkle of Bushwick fairy dust. This plays out through a visual identity featuring wonky type, an electric color pallete and a variety of logomarks that make their appearance when the time is right.
Established in Brooklyn, NY in 2014.
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