Owney’s Rum is a craft spirit from New York City. All Good has been working with Owney’s since its inception in 2012.

Project Scope:

Photography

A large part of our rebrand effort with Owney’s was the introduction of street photography into their collateral and social channels. We saw this as a way to celebrate New York, champion the artform of photography, and connect with our customers by publishing content they actually want to see instead of yet another shiny bottle of booze and some hand models.

Digital street photography is cool. We’re fans. But at the end of the day nothing compares to film. Over the course of one year we spent dozens of days walking the streets of New York, admiring its beautiful mess and aliens like us who walk its streets. The result is an archive of street photography of hundreds of images all captured on 35mm film.