Owney’s Rum is made with blood, sweat, tears and lots of heart by female distiller
and New York City native Bridget Firtle. Inspired by the entrepreneurial spirit of Owen “Owney” Madden. Owney’s New York City
Rum is a complex white rum full of character with premium qualty ingredients. When Bridget started Owney’s in 2012, it became the
first rum distillery in New York City since Prohibition.
All Good has been working with Owney’s since its inception
in 2012. Over the course of the past decade we have handled everything for the
brand from packaging to photography campaigns, murals, social, mixology videos
and more.
Below is a summary of our work on Owney’s over the years.
Project Scope:
Positioning
Marketing Strategy
Visual Identity
Packaging
Content Creation
Collateral
Digital
Positioning
Marketing Strategy
Visual Identity
Packaging
Content Creation
Collateral
Digital
Packaging Design
When Owney’s launched in 2012, the brand narrative revolved around
Owen “Owney” Madden, a prolific New York City gangster of the 1920s. The
bottle, a custom mold based on vintage rum bottles, is of the same era. Owney’s
packaging has been featured in The New York Times, Forbes,
and New York Magazine and earned design awards from The San
Francisco Spirits Competition and Applied Arts Magazine. It was also
featured in Lürzer's Archive 200
Best Packaging Designs.
Since the first iteration of Owney’s Original (above), we’ve created a handful of new bottles and labels. Below you’ll find the purple-bottled Owney’s Caribbean Blend, as well as Owney’s Overproof, a limited edition featuring a gold foil wrap.
Since the first iteration of Owney’s Original (above), we’ve created a handful of new bottles and labels. Below you’ll find the purple-bottled Owney’s Caribbean Blend, as well as Owney’s Overproof, a limited edition featuring a gold foil wrap.
Established in Brooklyn, NY in 2014.
© 2014-2024 All Good NYC