Mister Paradise is a popular cocktail bar in Manhattan’s East Village serving a good time and impeccably designed craft cocktails with jocular names. Drinks are paired with elevated bites in a chic, colorful space with a back room that is all red everything.
Project Scope:
Visual Identity
Collateral
Photography
Visual Identity
Collateral
Photography
![](https://freight.cargo.site/t/original/i/f5f15e421a9919bbda77e61779ef70dc81ce6a5e79ea9f7759afe54796d87e8f/All-Good-NYC_Mister-Paradise-Branding-Graphics-39.png)
![](https://freight.cargo.site/t/original/i/91c0d136815761d67db024a9ab5ed7c76a681a54152f370fdaa191cdf6528989/All-Good-NYC_Mister-Paradise-Branding-Graphics-38.png)
![](https://freight.cargo.site/t/original/i/55aaba02d1b6bb081d1a32bb8f5e335488180f33a1d67dcac9b56b0ff9534d8c/All-Good-NYC_Mister-Paradise-Branding-Graphics-37.png)
![](https://freight.cargo.site/t/original/i/e3a725aae40670d3e4aa94a49de1a05fd398a4daf9af671b11646c7cdae5278d/All-Good-NYC_Mister-Paradise-Branding-Graphics-40.png)
![](https://freight.cargo.site/t/original/i/6ede1bcc713bc221e48e636be9e815b1ee71cfb6fe22dba9b01261a21d1a542d/All-Good-NYC_Mister-Paradise-Branding-Graphics-47.png)
![](https://freight.cargo.site/t/original/i/3d34ee9947c4b9f3bc29cd1612e9b3b3800f12e646d700e32ebfb58598dce783/All-Good-NYC_Mister-Paradise-Branding-Graphics-46.png)
![](https://freight.cargo.site/t/original/i/a8c5775a1382a1aae035d9cdd99128481e818d18474d25fb935537c71403b5f6/All-Good-NYC_Mister-Paradise-Branding-Graphics-45.png)
![](https://freight.cargo.site/t/original/i/90d3751b90eba7f77d7c2cdf21f15d073ecc17dd183f5d8ca15210798eea841c/All-Good-NYC_Mister-Paradise-Branding-Graphics-44.png)
![](https://freight.cargo.site/t/original/i/ac81bc04097db400e928433eb6632c0d0c04364591a7a74723f3ad8c084e56df/Mister-Paradise-Menu-1.jpg)
![](https://freight.cargo.site/t/original/i/90d3751b90eba7f77d7c2cdf21f15d073ecc17dd183f5d8ca15210798eea841c/All-Good-NYC_Mister-Paradise-Branding-Graphics-44.png)
![](https://freight.cargo.site/t/original/i/943bd9707cc92d7070081a2584f45b55dcac4d97194c6e9eb7c04a3486ac206f/All-Good-NYC-Portfolio-Mister-Paradise20.jpg)
![](https://freight.cargo.site/t/original/i/f04ae8b03aecd78221381947241d3faa22f9583cc46bf9aab298458654e5a0f5/All-Good-NYC-Portfolio-Mister-Paradise3.jpg)
![](https://freight.cargo.site/t/original/i/b8c0530a20b2df7f02f44ce90702b933d971d1e7c29a39f012653659ae2fde21/All-Good-NYC-Portfolio-Mister-Paradise2.jpg)
Project Summary
All Good was tapped to develop the visual identity for
Mister Paradise along with a variety range of collateral, signage and
photography.
We kept things playful throughout the creative direction with a
funky caricature for the man himself, witty cartoons, and splashy watercolors inspired by the colorful interior design and cocktails