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Massoni is an inauthentic Italian restaurant and bar located on the ground floor of the Arlo NoMad hotel in Midtown Manhattan.

Project Scope:

Visual Identity

Project Summary

All Good was hired to develop the visual identity for Massoni, along with a wide range of collateral, signage and photography.
Inspired by Art Deco and vintage Italian posters, the bright branding for Massoni is in direct juxtaposition to the dark and cavernous interior of the restaurant.

All Good 
316 Dean St. / 3rd Floor
Brooklyn, NY 11217


Established in Brooklyn, NY in 2014.
© 2014-2024 All Good NYC