Massoni is an inauthentic Italian restaurant and bar
located on the ground floor of the Arlo NoMad hotel in Midtown Manhattan.
Project Scope:
Visual Identity
Collateral
Photography
Visual Identity
Collateral
Photography
Project Summary
All Good was hired
to develop the visual identity for Massoni, along with a wide range of collateral,
signage and photography.
Inspired by Art Deco and vintage Italian posters, the bright
branding for Massoni is in direct juxtaposition to the dark and cavernous
interior of the restaurant.
Established in Brooklyn, NY in 2014.
© 2014-2025 All Good NYC