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Little Dipper is an immersive, astrology-inspired cocktail bar in Midtown, New York City, featuring ingredient-driven cocktails inspired by the zodiac, alongside small plates and tableside handroll service.

Project Scope:

Visual Identity
Collateral
Photography


Creative Direction

A Story of Space

The creative direction for Little Dipper is both out of this world and down to earth. Taking inspiration from vintage astronomy textbooks and science fiction cinema, we set out to create a brand that sparked curiosity and tickled the imagination. Intent on avoiding horiscope motifs in our designs, we turned our attention to creating beautiful hand drawn illustrations of space, paired with nostalgic typefaces and vibrant photography.

All Good 
316 Dean St. / 3rd Floor
Brooklyn, NY 11217

hello@allgoodnyc.com







Established in Brooklyn, NY in 2014.
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