Kellogg's Diner — All Good NYC — Hospitality Branding & Content Creation

Diner Magic

When approached with an opportunity to work on an institutional, 24-hour Brooklyn diner, you take it and run with it. The new owners of Kellogg’s needed a fresh website for the revived brand and evergreen content to match. The diner received a complete overhaul after the pandemic, intent on being a contemporary mainstay for Williamsburgh while staying true to its authentic and humble roots. The result is a stunning, colorful and transportive concept with an energy you won’t find anywhere else.

On the day of the photo shoot, it was pouring rain when we showed up at 5am, but inside everything was serene. The lighting was impeccably warm, customers shuffled in and chatted, classic tunes played while coffee poured and pancakes were stacked.

Kellogg’s Diner is a 24-hour institution, recently restored and revived to perfection on the corner Metropolitan & Lorimer in Williamsburg, Brooklyn.

Diner Magic