Fruition Chocolate is a small batch bean-to-bar chocolate workshop located in the Catskill Mountains of New York.

Project Scope:

Brand Extension
Packaging

Project Summary

We were tasked with a complete redesign of the bar packaging and a revitalization of their branding, including ushering in a new brand color palette, typographic guidelines and more.  

The graphic design is fun and colorful while maintaining a premium look and feel. Although many other chocolate brands use busy graphics and intense patterns, we opted to keep things simple with Fruition. We created a timeless and cohesive design for a series of bars that would look great as a group or individually on the shelf.