Carrino Provisions is a full-scale Italian marketplace and eatery based in Jersey City.
All Good was responsible for branding the dynamic hospitality concept, which included a myriad of creative services such as illustration, packaging design and signage. We also curated and produced a visual experience within the space with seven large hand-painted murals that serve as backdrops for the food stations. The project would take more than 16 months to create.
Carrino Provisions takes inspiration from a swath of Italian motor companies, salumerias and advertisements. The primarily black and white color scheme is a reference to the interior design of the market and an homage to the minimalism of classic mom and pop signage.