Carrino Provisions is a full-scale Italian marketplace and eatery based in Jersey City.
Project Scope:
Visual Identity
Murals
Packaging
Signage
Collateral
Visual Identity
Murals
Packaging
Signage
Collateral
![](https://freight.cargo.site/t/original/i/ac1d860f672a5254cb5022bfd0635c07e5d14e3a2659965bfecb5964675e1084/All-Good-NYC_Carrino-Provisions_Branding-Graphics-137.png)
Project
Summary
All Good was
responsible for branding the dynamic hospitality concept, which included a
myriad of creative services such as illustration, packaging design and
signage. We also curated and produced a visual experience within the space with seven large hand-painted murals that serve as backdrops for the food stations. The
project would take more than 16 months to create.
![](https://freight.cargo.site/t/original/i/ea489abde5ac8c6bde66dec20cb4efee13db15fb76c1958cce988f67ffc73a8e/All-Good-NYC_Carrino-Provisions_Branding-Graphics-147.png)
Creative Direction
Italia
Carrino Provisions
takes inspiration from a swath of Italian motor companies, salumerias and
advertisements. The primarily black and white color scheme is a reference to
the interior design of the market and an homage to the minimalism of classic mom
and pop signage.