Capitano is a southern italian restaurant and bar in Washington DC bringing a taste of Naples, Calabria and Amalfi to The Wharf.
Project Scope:
Naming
Brand Identity
Collateral Design
Naming
Brand Identity
Collateral Design
A Name with Playful Authority
The branding process for Capitano began with developing a name and narrative for the restaurant. We focused on a set of core themes: Southern Italian culture, travel, leisure, and nautica. While it’s easy to pluck a beautiful Italian word from a hat, it’s far more challenging to find something original—something that non-speakers can immediately understand and connect with. By choosing the English cognate Capitano, we aimed to convey a sense of carefree, oceanside leisure through a name that feels equal parts playful and confident.
All Good
316 Dean St. / 3rd Floor
Brooklyn, NY 11217
hello@allgoodnyc.com
316 Dean St. / 3rd Floor
Brooklyn, NY 11217
hello@allgoodnyc.com
Established in Brooklyn, NY in 2014
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