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Bar Primi is a casual Italian restaurant (or pasta shop as they like to call it) from Andrew Carmellini and NoHo Hospitality Group, with locations in around New York City.

Project Scope:

Photography Campaign



Pasta Madness


NoHo Hospitality was in need of premium campaign photography to celebrate the opening of its second location on 33rd Street in Manhattan. Andrew Carmellini and his team sought a dynamic set of vibrant images to use in advertising and marketing materials, capturing the unique energy of this ambitious concept near Penn Station.  We spent four days on set, playing with food, taking a few bites here and there, and crafting a multitide of scenes and vingettes within the space. 

Photography © Nick Johnson for All Good.



pictured above: sea bass alla griglia olive muffuletta
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Brooklyn, NY 11217

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Established in Brooklyn, NY in 2014.
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