Bar Americano is a neighborhood cocktail destination in Greenpoint, Brooklyn, inspired by the famed aperitif bars of Europe, with a particular focus on fortified wines and share plates from Spain and Northern Italy.
Project Scope:
Visual Identity
Collateral
Photography
Visual Identity
Collateral
Photography
Creative Direction
Drinking Institution
We sourced plenty of
inspiration for Bar Americano from vintage aperitivo bars and brasseries while keeping focus on
what it means to dress the part of a New York City drinking institution. Our
goal was to develop a visual identity that was timeless—just as 2022 as 1962 or
1922.
That said, the neighborhood of Greenpoint is changing and the competition is stiff, so attention to detail with a premium presentation were just as essential as keeping things approachable and understated.
That said, the neighborhood of Greenpoint is changing and the competition is stiff, so attention to detail with a premium presentation were just as essential as keeping things approachable and understated.
Established in Brooklyn, NY in 2014.
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