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Bar Americano is a neighborhood cocktail destination in Greenpoint, Brooklyn, inspired by the famed aperitif bars of Europe, with a particular focus on fortified wines and share plates from Spain and Northern Italy.

Project Scope:

Visual Identity
Collateral
Photography


Creative Direction

Drinking Institution

We sourced plenty of inspiration for Bar Americano from vintage aperitivo bars and brasseries while keeping focus on what it means to dress the part of a New York City drinking institution. Our goal was to develop a visual identity that was timeless—just as 2022 as 1962 or 1922.

That said, the neighborhood of Greenpoint is changing and the competition is stiff, so attention to detail with a premium presentation were just as essential as keeping things approachable and understated. 






All Good 
316 Dean St. / 3rd Floor
Brooklyn, NY 11217

hello@allgoodnyc.com






Established in Brooklyn, NY in 2014.
© 2014-2024 All Good NYC